The Badminton World Federation (BWF) and HSBC jointly launched a new outdoor game, AirBadminton, and a new outdoor shuttlecock, the AirShuttle, at a global launch ceremony outside the Tianhe Gymnasium in Guangzhou, China, in May 2019.
AirBadminton is an ambitious new development project in partnership with HSBC, BWF’s Global Development Partner, designed to create opportunities for people of all ages and ability to play badminton on hard, grass and sand surfaces in parks, gardens, streets, playgrounds, and beaches around the world.
The project has been five years in the making, starting with a vision to develop a new outdoor shuttlecock with increased durability, stability and wind resistance to allow people to have a more positive experience of badminton outdoors.
“This is a momentous occasion for badminton. Strategically, AirBadminton will allow us to fulfil our overall objective of putting a badminton racket in the hands of as many people as possible,” he said.
“Given that most people’s first experience with badminton comes in an outdoor environment, we are now making it easier for everyone to access the sport through a new outdoor game and new shuttlecock, the AirShuttle.
“In the future, we see AirBadminton as an exciting, new, energetic version of the sport. Overall, the aim is to inspire more people to play more badminton in more places.”